Built for:
AstraZeneca
Experience Library Digital Platform
A global resource corporate for corporate design guidelines, components and examples to aid the creative journey from idea to implementation. This platform allows designers and agencies to quickly build on-brand intuitive and accessible experiences.
What I Did:
UX, UI Kit Product Design, Digital Strategy
The Problem
AstraZeneca is a global, science-led biopharmaceutical business with innovative medicines that are used by millions of patients worldwide.
The company has thousands of websites and digital products in the marketplace that don’t always adhere to brand guidelines or follow best practices for accessibility.
The Solution
Create a single source of truth for corporate digital design guidelines and a library of components that would allow both commercial and non-commercial AstraZeneca products go to market more efficiently and effectively.
My Project Role
Product Design & UX
As an Experience Design Director on AstraZeneca’s global commercial digital health team, I acted as project co-creator on the AZ Experience Library product. I helped re-imagine and launch an improved AZ EXL to better serve internal and external partners across the enterprise.
My Contributions to the Project
Engagement & Research
User Experience (UX) Design
Engagement & Research
User Experience Design
Engagement & Research
User feedback helped guide and heavily informed UX design decisions. Our team was able to collect user feedback via multiple channels and methods.
User-Centered Approach
Stakeholder Engagement & Research Methodologies
Stakeholder Interviews
We interviewed various stakeholder groups including global AZ digital team members and agencies of record staff to gain wide ranging feedback and perspectives.
Testing & Surveys
We routinely A/B tested prototype concepts to gauge which designs resonated with stakeholders and offered the most intuitive experience.
Competitive & Comparative Analysis
We looked at best-in-class design systems from across industries to inform our decision making and guidelines.
Lessons Learned
Features Driven by User Research & Feedback
Create Consistency Across Brands
Research revealed stakeholders wanted a one-stop shop to serve as a consistent and up-to-date resource for best practices. Creating a more holistic experience across AZ brands would require clearly defined guidelines and a foundation for digital governance.
- Simplified modular component driven design to encourage re-use
- Up-to-date examples with components in context
- Best practices and guidelines for design and accessibility
- Downloadable UI kits for rapid prototyping and more consistent UX across digital properties
Clear Guidance and More Efficiency for Marketing
Stakeholders also desired step-by-step omni-channel implementation strategies and resources to find help when needed.
- Robust guidance to quickly build intuitive and accessible digital experiences
- Detailed end-to-end processes for developing omni-channel experiences
- Quick access to components & integrations
- Resources to find the technical SMEs
UX Design
In a hands-on role, I helped with the visual design and information architecture of the website.
Leaning on my expertise across design, branding and UX, I helped define best practices, guidelines and build the UI design kits.
Product Summary
Features & Benefits of the Experience Library
Browse design guidelines, components and examples to ease the digital journey from idea to implementation.
Guidelines & Consistency
A Robust Interactive Guide for Digital Marketing Experiences
A one-stop shop guidance to quickly build intuitive and accessible digital experiences along with eetailed end-to-end processes for developing omni-channel experiences.
UI Kit
Flexible Suite of UI Components
Delivering a collection of thoughtfully-designed, reusable user interface components and styles that streamline the design and development process.
User-Centered Approach
Stakeholder Engagement & Research Methodologies
Stakeholder Interviews
We interviewed various stakeholder groups including global AZ digital team members and agencies of record staff to gain wide ranging feedback and perspectives.
Testing & Surveys
We routinely A/B tested prototype concepts to gauge which designs resonated with stakeholders and offered the most intuitive experience.
Competitive & Comparative Analysis
We looked at best-in-class design systems from across industries to inform our decision making and guidelines.
Lessons Learned
Features Driven by User Research & Feedback
Create Consistency Across Brands
Research revealed stakeholders wanted a one-stop shop to serve as a consistent and up-to-date resource for best practices. Creating a more holistic experience across AZ brands would require clearly defined guidelines and a foundation for digital governance.
- Simplified modular component driven design to encourage re-use
- Up-to-date examples with components in context
- Best practices and guidelines for design and accessibility
- Downloadable UI kits for rapid prototyping and more consistent UX across digital properties
Clear Guidance and More Efficiency for Marketing
Stakeholders also desired step-by-step omni-channel implementation strategies and resources to find help when needed.
- Robust guidance to quickly build intuitive and accessible digital experiences
- Detailed end-to-end processes for developing omni-channel experiences
- Quick access to components & integrations
- Resources to find the technical SMEs
Product Summary
Features & Benefits of the Experience Library
Browse design guidelines, components and examples to ease the digital journey from idea to implementation.
Guidelines & Consistency
A Robust Interactive Guide for Digital Marketing Experiences
A one-stop shop guidance to quickly build intuitive and accessible digital experiences along with eetailed end-to-end processes for developing omni-channel experiences.
UI Kit
Flexible Suite of UI Components
Delivering a collection of thoughtfully-designed, reusable user interface components and styles that streamline the design and development process.
Making an Impact with Results
AstraZeneca’s Experience Library has created value in operational efficiency, captured cost savings, and decreased agency spend and design churn.
Increase in velocity of from design to development to launch.
Increase in overall accessibility of new websites.
Increase in consistency in brand recognition and consistency across websites.
Increase in understanding of standards and governance by outside design agencies.
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