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Keith Leitch

Product Design & UX Leader

About Me

Design leader with 20+ years of experience driving digital transformation at the intersection of design, marketing, and IT. A strategic “player-coach” adept at scaling cross-functional teams while remaining hands-on in executing complex, high-performing user workflows. Proven track record delivering measurable business outcomes for Fortune 500 companies, federal agencies, and large-scale healthcare systems. Currently orchestrating AI-driven digital health solutions within a startup-style innovation incubator, balancing vision with agile, cross-functional execution.

Professional Experience

University of Maryland Medical System (UMMS)

April 2023 to present

Principal Product Designer & UX Manager | iHarbor Center for Innovation

Direct and provide hands-on product design leadership and UX strategy for iHarbor, an innovation studio developing AI-driven digital health solutions for 11 hospitals and 150 offices within the UMMS system.

Led design efforts for an AI-driven patient discharge platform, directly resulting in shorter patient length of stay, improved emergency department boarding/ICU transfer wait times, and enhanced operational efficiency through optimized patient flows and centralized communication between care staff.

Designed a SaaS supply management platform, delivering a 70% reduction in bill sheet processing time, an 80% drop in discrepant invoices, and the elimination of manual tasks, saving 30K annual labor hours.

Drove the successful implementation of the iHarbor Design System, reducing feature development time by 30% and increasing delivery velocity through consistent, reusable components.

Contribute design and branding expertise to commercialization and go-to-market efforts for proprietary iHarbor software products.

AstraZeneca

October 2021 to April 2023

UX Design Director  |  Commercial Digital Health

Directed the creation of user-centered products for patients and healthcare professionals, collaborating with global IT, marketing, and design teams.

Applied advanced UX best practices (responsive design, personalization, accessibility) to enhance enterprise websites and omni-channel experiences, boosting campaign performance by 15% and improving SEO.

Collaborated on the company-wide web design system and guidance hub, delivering scalable patterns and components that ensured cross-platform consistency and resulted in a 25% reduction in design QA cycles.

Accenture Interactive

May 2021 to October 2021

UX Design Lead  |  Digital Products

Served as Lead UX Designer and Digital Strategist, managing project delivery and client engagement for high-profile accounts (Coca-Cola, OGE).

Led the UX transformation for Oklahoma Gas and Electric (OGE), unifying three legacy websites into a single platform and dramatically improving user interactions and reducing service request completion time for 900,000 customers.

Partnered with the OGE customer team to enhance content searchability, streamline navigation, and create a more intuitive experience with fewer clicks at every touchpoint.

Booz Allen Hamilton

February 2019 to May 2021

Senior Product Designer and UX Lead  |  Digital Solutions

Led product and UX design for AI-powered military intelligence tools, transforming complex data and imagery into intuitive, actionable visualizations for analysts and decision-makers.

Conducted deep user research with subject matter experts to define software requirements and drive continuous improvement in product functionality.

Managed cross-functional teams (strategists, designers, developers) to ensure high-quality, on-time product delivery, achieving a 95% on-time release rate for critical intelligence tools.

Northrop Grumman

June 2018 to February 2019

Senior Principal User Experience Engineer  |  IT and Mission Support

Championed the U.S. Social Security Administration’s Agile digital modernization, focusing on enhancing usability and accessibility for millions of users, leading to a projected 20% increase in online service adoption.

Defined product requirements and created data-driven personas based on comprehensive analysis of business processes and user needs.

Developed and enforced design system guidelines, collaborating with front-end engineers to implement a scalable component framework.

Booz Allen Hamilton

December 2007 to June 2018

Digital Creative Director, Senior UI/UX Designer  |  Digital Solutions

Directed and designed websites, web applications, and digital campaigns for Federal and Department of Defense (DOD) clients.

Orchestrated the transformation of legacy enterprise platforms into dynamic content management systems, substantially increasing user engagement by 40%, accelerating content delivery timelines, and powering more dynamic social media posts/interactions.

Led award-winning design efforts for omni-channel public outreach products (website, interactive displays, social media channels) supporting a high-profile $10B DOD  weapons elimination program.

Managed and provided creative direction to design teams, contributing to business development through proposals and client capability demonstrations.

Fentress

December 2005 to December 2007

Senior Web and Graphic Designer  |  Marketing & Communications

Served as principal designer of all graphics for the company, including marketing collateral, presentations, web design and proposals.

Managed, designed and maintained corporate website.

Developed personas, high-fidelity prototypes and UX strategies for web-based applications for the Dept. of Homeland Security and U.S. Courts.

Provided art direction to members of the Marketing and Analyst Divisions.

Manugistics
(Now Blue Yonder)

October 2004 to December 2005

Senior Web and Graphic Designer  |  Marketing & Communications

Acted as the company’s principal designer for graphics including marketing collateral, displays, executive presentations and advertisements.

Designed and developed company website and coded HTML email campaigns.

Provided art direction to outside agencies and managed overflow work with external vendors.

Implemented company style guide and uniform branding approach for marketing products.

Education, Key Competencies and Versatility

Education

  • Towson University, Towson, MD
    Bachelor of Science in Art/Visual Communications
  • ICAgile
    ICAgile Certified Professional (ICP)

Visual Design & Communication

  • Art and Creative Direction
  • Graphic Design
  • Brand and Identity Development

Software/Technical Skills

  • Prototyping: Figma, ProtoPie

  • AI/No-code tools

  • Adobe Creative Suite

  • Miro, Virtual Whiteboarding

  • HTML5, CSS

Digital Product Vision & Design

  • User Experience (UX)
  • User Interface (UI) Design
  • Responsive Design
  • Information Architecture
  • Web Design and Development
  • Content Management Systems (CMS)
  • Usability and Accessibility
  • Design Systems
  • Workshops & Ideation

Project & People Leadership

  • Project Management
  • Hiring & Team-Building
  • People Management
  • Career Coaching/Mentoring