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Keith Leitch

Product Design & UX Leader

About Me

I’m a results-driven, hands-on leader with broad experience in digital design, specializing in product design, UX, design systems, and visual design. My versatile skill set drives meaningful results.

I’ve led digital projects for Fortune 500 companies and U.S. government agencies, combining strategic insight with practical “player-coach” experience to deliver innovative and actionable solutions.

My mission is to apply human-centered design principles to transform technology, creating digital experiences that look exceptional and perform at the highest level—empowering users and supporting business success.

Professional Experience

University of Maryland Medical System (UMMS)

April 2023 to present

Product Design & UX Manager | iHarbor Center for Innovation

Lead product and UX design at iHarbor, an innovation studio developing AI-driven digital health solutions to transform care delivery, enhance patient safety, and improve operational efficiencies across 11 hospitals and 150 offices.

Direct and contribute to end-to-end design across a portfolio of SaaS products while leading a multidisciplinary UX team, shaping product vision, mentoring talent, and delivering scalable solutions for UMMS and partner health systems.

Drive the design and implementation of the iHarbor design system, delivering a detailed suite of components with consistent guidelines, reducing development times and increasing delivery velocity.

Contribute design expertise to branding, go-to-market and commercialization efforts for our proprietary iHarbor products.

AstraZeneca

October 2021 to April 2023

UX Design Director  |  Commercial Digital Health

Collaborated with global teams across design, marketing, and IT to create user-centered products for patients and healthcare professionals.

Applied UX best practices in responsive design, personalization, and accessibility, enhancing enterprise websites and omnichannel experiences, boosting SEO, awareness, and campaign performance.

Designed wireframes, mockups, and interactive prototypes to streamline communication with engineering, accelerating development and improving the alignment of design and technical execution.

Developed and delivered design components, patterns, and guidelines for AstraZeneca’s web design system, ensuring a scalable and consistent user experience across digital platforms.

Led creative design and internal branding for AstraZeneca’s STEM and Community Engagement program and the Commercial Digital Health team.

Accenture Interactive

May 2021 to October 2021

UX Design Lead  |  Digital Products

Served as Lead UX Designer and Digital Strategist, overseeing project delivery and engaging directly with clients on Coca-Cola  and Oklahoma Gas and Electric (OGE) digital projects.

Led the UX transformation of OGE’s digital platform, unifying three websites into one seamless experience for 900,000 customers. Significantly improving user interactions across billing, service requests, public outreach, investor relations, and marketing.

Partnered with the OGE customer team to enhance content searchability, streamline navigation, and create a more intuitive experience with fewer clicks at every touchpoint.

Booz Allen Hamilton

February 2019 to May 2021

Senior Product Designer and UX Lead  |  Digital Solutions

Led product and UX design for AI-powered military intelligence tools, delivering end-to-end solutions and intuitive interfaces that transformed complex data and imagery into actionable visualizations and insights for analysts, mission planners, and decision-makers.

Conducted in-depth interviews with subject matter experts and users to identify pain points, define software requirements, and drive continuous improvement in product functionality and user experience.

Managed cross-functional teams of strategists, designers, and developers, fostering collaboration to ensure timely and high-quality product delivery.

Northrop Grumman

June 2018 to February 2019

Senior Principal User Experience Engineer  |  IT and Mission Support

Championed the U.S. Social Security Administration’s Agile-driven digital modernization, enhancing usability and accessibility for millions of users across applications and websites.

Analyzed business processes and user needs, defining requirements, creating personas, and delivering data-driven insights to guide product development.

Developed and enforced design system guidelines and best practices, collaborating with front-end engineers to implement a scalable/reusable framework of  components.

Led usability testing initiatives, providing actionable reports and recommendations that directly informed design improvements and user-centered decisions.

Booz Allen Hamilton

December 2007 to June 2018

Digital Creative Director, Senior UI/UX Designer  |  Digital Solutions

Directed design and development of websites, web applications, and digital campaigns for Federal and Department of Defense (DOD) clients.

Led digital design efforts for public outreach products supporting a $10B DOD program to eliminate U.S. chemical weapons stockpiles.

Spearheaded transformation of legacy enterprise websites and applications into dynamic content management systems, increasing user engagement and social outreach.

Developed and implemented strategies for social and digital campaigns, integrating success measurement tools to optimize results.

Managed and provided creative direction to teams of designers and communicators, driving innovative campaigns for Booz Allen’s internal initiatives.

Contributed to business development through proposals, white papers, and client-facing pitches and capability demonstrations.

Education, Key Competencies and Versatility

Education

  • Towson University, Towson, MD
    Bachelor of Science in Art/Visual Communications
  • ICAgile
    ICAgile Certified Professional (ICP)

Visual Design & Communication

  • Art and Creative Direction
  • Graphic Design
  • Brand and Identity Development

Software/Technical Skills

  • Adobe Creative Suite
  • Figma
  • Miro/Virtual Whiteboarding
  • HTML5/CSS

Digital Product Vision & Design

  • User Experience (UX)
  • User Interface (UI) Design
  • Responsive Design
  • Information Architecture
  • Web Design and Development
  • Content Management Systems (CMS)
  • Usability and Accessibility
  • Design Systems
  • Workshops & Ideation

Project & People Leadership

  • Project Management
  • Hiring & Team-Building
  • People Management
  • Career Coaching/Mentoring